30

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Adele had begun working on the album in 2018 and collaborated with producers such as Greg Kurstin, Max Martin, Inflo, Tobias Jesso Jr. Adele Erobert Die Doppelspitze Der Offiziellen Deutschen Charts" [Adele Conquers The Double Top Of The Official German Charts] (in German). spent five consecutive weeks atop the Official Albums Chart, tying Olivia Rodrigo's Sour as the longest-running number one album of 2021.

The International Federation of the Phonographic Industry reported that Adele was the world's second best-selling female artist of 2021. It was eventually rescheduled to begin on 18 November 2022, and after a pair of extensions is now scheduled to end in June 2024. On 18 October 2020, Adele confirmed she would be hosting the 24 October episode of Saturday Night Live, reinvigorating fans' hope that new music would be imminent. Adele's 30 Sends Vinyl Pressing Plants Into Overdrive, While LP Shortages Leave Many Artists Chasing Pavements".It debuted at number one on New Zealand Albums Chart and was certified gold within its first week, spending seven additional consecutive weeks in the position. Adele also announced a Las Vegas concert residency, Weekends with Adele, which was initially scheduled to begin on 21 January 2022 and run for 24 concerts. The follow-up singles, " Oh My God" and " I Drink Wine", charted in the UK chart's top five simultaneously with it. Adele received four nominations at the Brit Awards 2022, winning three: British Album of the Year for 30, Song of the Year for "Easy on Me", and Artist of the Year.

In the UK, it achieved the highest first-week sales for any album by a female artist since Adele's third studio album, 25 (2015). Adele reunited with Kurstin, a long-time collaborator and friend, which allowed her to feel as though she "could say anything, sing anything, and they wouldn't judge me.All Night Parking" posthumously credits American jazz pianist Erroll Garner as a featured artist, making it the first song on a standard Adele album to have a featured artist credit. The Wall Street Journal believed that 30 "largely came and went" compared to Adele's previous albums.

Spotify removed the "shuffle" button for its Premium users as Adele proposed and commented that "Our art tells a story and our stories should be listened to as we intended.received acclaim from music critics, who emphasized Adele's vocal performance as well as the lyricism and subject matter. Ranking as the top album of 2021 in the UK, 30 exceeded 600,000 units in total activity, with 502,000 coming from pure sales.

The latter was inspired by Breakfast at Tiffany's, which was played on mute during the recording sessions. Oh My God", produced by Kurstin, was written during a period of time when Adele's anxiety was subsiding. Comparing with Adele's previous albums, veteran critic Robert Christgau described 30 as a "breakthrough" and thought Adele subtly veered into new territory on the album, which is "a step up variety-wise from its predecessors". additionally topped the charts in Austria, [149] Belgium, [150] Denmark, [151] Finland, [152] Greece, [153] Iceland, [154] Lithuania, [155] Norway, [156] Scotland, [157] Spain, [158] Sweden, [159] and Switzerland.Adele immediately gravitated towards Inflo, due to their similar age and both being raised in North London.